I started Boutique Nicole, when my Daughter Nicole was one year old.I named the shop after her, because it was really in my search for quality shoes for her, I realized that there was a really a big need, for a shop of the kind I have today. So in my frustration, I decided to start my own shop, with the right quality of merchandise.

For me it was great to open my own shop, since I had all the required experience from my time in Denmark, where I am educated within the Shoe Industry and Retail Sales of Shoes. Hence it was easy for me to find the right suppliers of quality shoes with proper leather lining, soles and lasts. The right shoes for small feet are essential and a must, because these tine feet are going to carry your body weight for the rest your life.

In 1996 I opened my first shop at the third level in Tanglin Mall, Singapore. That shop soon became too small. And I moved to a much bigger unit, at the second level in the Mall. Today my shop is very well known here in Singapore, and we do have a great crowd of loyal regular customers. This I am sure is due to the commitment from me and my entire staff and the quality of well known brands we carry.

The shop does also carry great range of children’s clothing ranging from 0-14 years, all of course of quality European Brands.